Daniel Sinner is an entrepreneur based in Los Angeles California. Currently Director of Marketing at Payoff. com and Co-Founder of Almost Agency Creative Brand Management. Many products fail because companies develop them from the wrong perspective. Companies focus too much on what they want to sell their customers, rather than what those customers really need.

Wednesday, June 8, 2011. Bobs Scotland road sign observations. Here are some road signs we saw during our recent trip to Scotland. Being a foreigner I had to make assumptions on what I thought they meant. This made me feel better and that it was ok to ride on the curb or up on the sidewalk. I never saw this happening but it looks pretty dangerous. There were several of these signs around. Apparently they have specific areas where you must die. This looks as good as any place. Bad man, be careful.

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